A little self promotion never hurt anyone...

OK, so a little self promotion for our firm…

This past month, The Milenthal Group launched a terrific campaign for our client, CareSource. CareSource is a Medicaid care coordination plan – the largest in Ohio, the fourth largest in the nation, with over 765,000 members in Ohio and Michigan. We’ve been working with this client to thrust them onto the national scene as it relates to health care reform. They are a unique company in how they operate and care for members. When our national leadership talks about reducing costs while increasing quality, CareSource is a company that aligns well with this concept.

Anyway, I encourage you to check out a few of the marketing tactics we launched this month. We created a blog – www.ourhealthcaresource.com – as a destination for CareSource to project its points of view relative to health care reform. Please visit the site, feel free to comment on the posts, and definitely sign up for the newsletter and RSS feed.

We’ve also launched several social network platforms to support the blog, so please join/follow:

- Facebook

- LinkedIn

- Twitter

- YouTube

And you can find us on Digg, StumbleUpon, Reddit, and all the relevant social network sites.

The blog is the centerpiece of the campaign. But it’s supported by:

- Advertising in Roll Call – Washington DC’s premiere political rag

- Event sponsorships through Congressional Quarterly

- Online advertising (banners, links, splash pages, etc.)

- An ONN television program that aired about 1-week ago with Sen. Brown, Rep. Kilroy, Rep. Space, Rep. Sutton, Mary Jo Hudson (Director of Ohio Department of Insurance) and Douglas Lumpkin (Director of ODJFS)

And in mid-October (10/13 to be exact), we are putting on an incredible event in Washington D.C. with Congresspeople that will include a keynote speaker (Sen. Harkin is our likely keynote), a panel discussion and a unique exercise called the Poverty Simulator where attendees will role-play what it’s like to be poor in America. This is a great simulation that CareSource uses often within their organization to help its employees appreciate the hardships that their members go through day in and day out.

Our tagline for CareSource is “Health Care Our Country Can Build On”, and our expectation is that in the coming months, CareSource will be pointed to as an ideal model in this new era of health care that is expected to come to fruition.

This client is the perfect example of “transformational times calling for transformational ways”. And because you are friends and colleagues, I just wanted to share a bit of what we’ve been up to…hope you don’t mind.

Thanks for your support, and remember to visit www.ourhealthcaresource.com.